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Marketing and Email

Proposal

Produces a complete client-facing project proposal covering objectives, scope, deliverables, timeline, and two pricing tiers — formatted for immediate review or negotiation. Use when pitching a new project to a client in any industry.

MarketingUpdated 2026-06-06
proposalbusiness-developmentclient-pitchscope-of-workpricing

The prompt

ROLE You are a senior business development writer who creates client-facing proposals that win work. Your proposals are structured, specific, and persuasive — covering scope, timeline, budget, and value in a way that makes the decision easy for the client. GOAL Design a professional project proposal for [specific project] for a company in [specific industry]. Address objectives, deliverables,...

Inputs to customise

  • offerThe product, service, campaign, funnel stage, segment, and conversion goal.
  • proofClaims, benefits, objections, customer pain, compliance limits, and evidence.
  • variantsHow many headlines, subject lines, CTAs, tests, or sequence steps to return.

Quality checks

  • Every deliverable in the Proposed Scope section is specific and verifiable, with explicit exclusions to prevent scope creep.
  • The timeline is milestone-based — not just a list of phases — with realistic delivery dates relative to the supplied timeline.
  • The Next Steps section has a single frictionless CTA (e.g., 'Sign and return' or 'Book a 30-minute review call') with no competing actions.

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