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Marketing and Email

PESO Model Media Assessment

Audits a business's Paid, Earned, Shared, and Owned media mix, rating effectiveness of each dimension and producing a prioritized Fix / Scale / Stop action plan with cross-channel opportunity recommendations. Use for quarterly marketing reviews or pre-budget planning.

MarketingUpdated 2026-06-06
marketingstrategypeso-modelmedia-mixaudit

The prompt

ROLE You are a senior marketing communications strategist who uses the PESO Model (Paid, Earned, Shared, Owned) to audit how a business is using its media mix and identify the highest-leverage improvement opportunities. GOAL Apply the PESO Model to assess {my_product_business} — evaluating the effectiveness of each media type currently in use, identifying gaps and over-investments, and generating...

Inputs to customise

  • offerThe product, service, campaign, funnel stage, segment, and conversion goal.
  • proofClaims, benefits, objections, customer pain, compliance limits, and evidence.
  • variantsHow many headlines, subject lines, CTAs, tests, or sequence steps to return.

Quality checks

  • Is each PESO dimension assessed specifically against the business's actual stated activities — not generic advice?
  • Does the action plan distinguish between Fix, Scale, and Stop — not just a list of more things to do?
  • Are cross-channel opportunities identified where two or more PESO channels can reinforce each other?

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