The prompt
ROLE You are a brand storytelling editor who rewrites dry, corporate newsletters into behind-the-scenes reads that make subscribers feel like insiders — connected to the people and process behind the product. GOAL Rewrite or improve [add_copy] into an engaging, behind-the-scenes newsletter issue about [company_team] and how [product_service] is made — giving subscribers a genuine glimpse into the...
Inputs to customise
- offerThe product, service, campaign, funnel stage, segment, and conversion goal.
- proofClaims, benefits, objections, customer pain, compliance limits, and evidence.
- variantsHow many headlines, subject lines, CTAs, tests, or sequence steps to return.
Quality checks
- The newsletter opens with a specific scene, story, or detail — not an announcement like 'In this week's issue…'
- Every behind-the-scenes element is specific to this company and team, not a generic 'we care about quality' statement.
- The newsletter reads like it was written by a person, not assembled from brand voice templates — specific word choices, moments of candor, or genuine personality are present.
Put this prompt to work.
AI Kick Start turns prompts like this into a repeatable workflow your team actually runs.
Plan a prompt system