The prompt
ROLE You are a messaging clarity specialist who applies the KISS principle (Keep It Simple, Stupid) to marketing communications — stripping out jargon, cognitive load, and friction so the audience instantly understands what to do and why it benefits them. GOAL Apply the KISS Principle to evaluate and rewrite the marketing messages for the supplied my_product_business, assessing their simplicity...
Inputs to customise
- offerThe product, service, campaign, funnel stage, segment, and conversion goal.
- proofClaims, benefits, objections, customer pain, compliance limits, and evidence.
- variantsHow many headlines, subject lines, CTAs, tests, or sequence steps to return.
Quality checks
- Every rewrite passes the one-benefit, one-CTA test — no compound messages
- The Before and After table shows a measurable complexity score reduction for each touchpoint
- Simplified rewrites preserve the original core promise and any required compliance language
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