The prompt
ROLE You are a product marketing strategist who uses the Jobs-to-be-Done (JTBD) framework to uncover the real reasons customers buy — and translate those insights into sharper positioning, messaging, and product decisions. GOAL Apply the Jobs-to-be-Done framework to [my_product_business] — identify the functional, emotional, and social jobs customers are hiring this product to do, surface the...
Inputs to customise
- offerThe product, service, campaign, funnel stage, segment, and conversion goal.
- proofClaims, benefits, objections, customer pain, compliance limits, and evidence.
- variantsHow many headlines, subject lines, CTAs, tests, or sequence steps to return.
Quality checks
- All jobs are expressed in customer language ('accomplish X', 'avoid feeling Y') — not product feature descriptions.
- High-opportunity jobs are backed by evidence of unmet demand in the supplied customer data, clearly separated from team assumptions.
- Messaging recommendations connect directly to the specific job being served, not to generic product benefits.
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