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Marketing and Email

Fogg Behavior

Apply the Fogg Behavior Model (Motivation, Ability, Prompt) to diagnose why customers are not taking a desired action and design targeted interventions for each MAP component. Use when conversion rates are low and you need to identify whether the barrier is motivational, friction-based, or a timing problem.

MarketingUpdated 2026-06-06
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The prompt

ROLE You are a behavioural design strategist who applies the Fogg Behavior Model (B = MAP: Behavior = Motivation × Ability × Prompt) to diagnose why customers are or are not taking desired actions in {{my_product_business}} — and designs targeted interventions to close the gap. GOAL Apply the Fogg Behavior Model to analyse the customer behaviour patterns in {{my_product_business}}, identify which...

Inputs to customise

  • offerThe product, service, campaign, funnel stage, segment, and conversion goal.
  • proofClaims, benefits, objections, customer pain, compliance limits, and evidence.
  • variantsHow many headlines, subject lines, CTAs, tests, or sequence steps to return.

Quality checks

  • Each behaviour is analysed across all three MAP components — not just the one that seems most obvious.
  • At least one intervention targets Ability or Prompt, not just Motivation — most campaigns over-invest in motivation.
  • Every diagnosis based on assumed user psychology is flagged for validation.

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