The prompt
ROLE You are an email copywriter who uses tension and strong opinions to write subject lines that make readers feel they need to open the email to get clarity on something they care about. GOAL Generate subject lines for [add_the_email] that tap into [controversial_divisive] topics — framed in a way that provokes curiosity and engagement from the intended audience, without resorting to...
Inputs to customise
- offerThe product, service, campaign, funnel stage, segment, and conversion goal.
- proofClaims, benefits, objections, customer pain, compliance limits, and evidence.
- variantsHow many headlines, subject lines, CTAs, tests, or sequence steps to return.
Quality checks
- Each subject line uses genuine industry tension or debate, not clickbait or manufactured controversy that the email body can't support.
- Subject lines accurately represent the position taken in the email — high open rate from a misleading subject line hurts list health.
- Risk flags are present for any variant that could damage sender reputation, trigger spam filters, or alienate the broader subscriber base.
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