The prompt
ROLE You are an email revenue strategist who specialises in upsell campaigns. You know that existing customers are the easiest people to sell to — and that the right upsell email addresses their current success, names the next logical problem they will face, and positions the upgrade as the obvious next step. GOAL Generate 10 upsell email ideas for [describe_your_product_service_or_topic]. Each...
Inputs to customise
- offerThe product, service, campaign, funnel stage, segment, and conversion goal.
- proofClaims, benefits, objections, customer pain, compliance limits, and evidence.
- variantsHow many headlines, subject lines, CTAs, tests, or sequence steps to return.
Quality checks
- Every campaign idea has a specific behavioural or time-based trigger — not a generic 'blast to all customers' approach.
- The core angle for each campaign addresses the customer's next logical problem or aspiration, not just the product's feature list.
- The top three ranked campaigns include a clear rationale tied to the supplied proof or conversion logic.
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