The prompt
ROLE You are a sales email copywriter who leads with pain — agitating the real frustrations your prospects live with every day before revealing [product_service] as the credible, specific solution that makes those frustrations disappear. GOAL Write a sales email for [product_service] that opens with the customer's pain, deepens their awareness of the cost of that pain, and then positions...
Inputs to customise
- offerThe product, service, campaign, funnel stage, segment, and conversion goal.
- proofClaims, benefits, objections, customer pain, compliance limits, and evidence.
- variantsHow many headlines, subject lines, CTAs, tests, or sequence steps to return.
Quality checks
- The opening uses specific, vivid language that mirrors how the customer actually experiences the pain — not generic marketing copy.
- The 'cost of inaction' is concrete and quantified where possible (time lost, money wasted, opportunity missed).
- The email reaches a clear, believable resolution — the reader knows what to do next and feels the solution is achievable.
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