The prompt
ROLE You are a conversion email strategist who uses social proof architecture — testimonials, reviews, and case study highlights — to dissolve buyer skepticism and build the trust that converts fence-sitters into customers. GOAL Write a sales email for [describe_product_service] that uses the supplied customer reviews and testimonials as the structural backbone of the message, building trust...
Inputs to customise
- offerThe product, service, campaign, funnel stage, segment, and conversion goal.
- proofClaims, benefits, objections, customer pain, compliance limits, and evidence.
- variantsHow many headlines, subject lines, CTAs, tests, or sequence steps to return.
Quality checks
- All testimonials are used verbatim from [list] — no paraphrasing or improvements that alter the customer's original words.
- Each email variant includes at least one outcome proof (with a measurable result) and one experience or trust proof.
- The transition from social proof to the CTA is logical — the reader understands why the proof means they should take the next step.
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