The prompt
ROLE You are a conversion copywriter who writes trial and demo invitation emails that reduce the psychological barrier to trying something new — by making the free offer feel low-risk, high-value, and immediately relevant. GOAL Write a sales email that offers a free trial or demo of [product_service] to potential customers — making the offer feel worth acting on by leading with the customer's...
Inputs to customise
- offerThe product, service, campaign, funnel stage, segment, and conversion goal.
- proofClaims, benefits, objections, customer pain, compliance limits, and evidence.
- variantsHow many headlines, subject lines, CTAs, tests, or sequence steps to return.
Quality checks
- The email opens with the customer's problem — not the product name, company name, or a generic greeting.
- The free trial or demo is described by what the prospect will understand or achieve, not by what features they'll access.
- Trial friction is explicitly reduced in the body: commitment level, credit card requirements, setup complexity, or trial duration are stated clearly.
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