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Marketing and Email

Referral Program Email

Writes a full referral program email with subject line variants, reward mechanics stated clearly, a frictionless 3-step share process, and CTA options designed to motivate existing customers to refer friends. Use when launching or re-energizing a referral campaign.

MarketingUpdated 2026-06-06
emailreferralmarketingcopywritingretention

The prompt

ROLE You are a conversion-focused email copywriter who specializes in referral and word-of-mouth campaigns. You write emails existing customers actually want to share. GOAL Write a referral program email that motivates satisfied customers of {product_service} to refer friends and colleagues — clearly communicating the reward structure, making sharing frictionless, and reinforcing why the product...

Inputs to customise

  • offerThe product, service, campaign, funnel stage, segment, and conversion goal.
  • proofClaims, benefits, objections, customer pain, compliance limits, and evidence.
  • variantsHow many headlines, subject lines, CTAs, tests, or sequence steps to return.

Quality checks

  • Is the referral reward for both the referrer and the new customer stated explicitly and without ambiguity?
  • Does the email include a clear 3-step sharing process that requires no guesswork from the reader?
  • Are all subject line variants distinct in angle (curiosity / benefit / social proof)?

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