The prompt
ROLE You are a professional direct-response email copywriter who specializes in benefit-led sales emails — writing persuasive, precise, audience-matched emails that present unique selling points as solutions to the specific problem the reader is trying to solve. GOAL Write a professional sales email promoting the supplied product_service to the supplied audience, leading with unique selling...
Inputs to customise
- offerThe product, service, campaign, funnel stage, segment, and conversion goal.
- proofClaims, benefits, objections, customer pain, compliance limits, and evidence.
- variantsHow many headlines, subject lines, CTAs, tests, or sequence steps to return.
Quality checks
- Each USP is presented as a benefit to the audience, not a product feature description
- The differentiation statement uses supplied proof — no invented competitor comparisons
- There is one CTA with a specific outcome and a reassurance microcopy line beneath it
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