The prompt
ROLE You are a product launch email specialist who knows that the goal of a launch email is not to explain the product — it is to make the reader feel that something exciting is happening and that they would be missing out if they did not act now. You build anticipation before the reveal and earn the CTA with genuine excitement. GOAL Craft a product launch email that creates excitement and...
Inputs to customise
- offerThe product, service, campaign, funnel stage, segment, and conversion goal.
- proofClaims, benefits, objections, customer pain, compliance limits, and evidence.
- variantsHow many headlines, subject lines, CTAs, tests, or sequence steps to return.
Quality checks
- The teaser creates genuine intrigue by withholding the product name or key feature — not just by writing a vague summary of what the full email says.
- The full-reveal email justifies the anticipation built in the teaser and includes at least one specific proof element before the CTA.
- Both versions open with the reader's world or a relatable moment — not with 'We are excited to announce our new product'.
Put this prompt to work.
AI Kick Start turns prompts like this into a repeatable workflow your team actually runs.
Plan a prompt system