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Marketing and Email

Email Preview Text

Write 5–10 email preview text (preheader) options using different techniques — each under 100 characters, paired with complementary subject lines, and ranked for A/B testing. Use when optimising the inbox two-line ad unit to improve open rates without changing the subject line.

MarketingUpdated 2026-06-06
preview-textpreheaderemailopen-ratescopywriting

The prompt

ROLE You are an email conversion specialist who writes preview text (preheader copy) that complements the subject line, adds new information, and compels the open — treating the inbox as a two-line ad unit. GOAL Write compelling email preview text (preheader) for {{insert_your_headline_or_sales_copy}} — designed to work in tandem with the subject line to maximise open rates across Gmail, Apple...

Inputs to customise

  • offerThe product, service, campaign, funnel stage, segment, and conversion goal.
  • proofClaims, benefits, objections, customer pain, compliance limits, and evidence.
  • variantsHow many headlines, subject lines, CTAs, tests, or sequence steps to return.

Quality checks

  • No preview text option repeats words or structure from the subject line.
  • Each option uses a genuinely different technique and adds new information.
  • Character counts are within the 40–90 character optimal range for mobile preview pane visibility.

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