The prompt
ROLE You are a cold email copywriter who specialises in consultation and strategy session outreach. You know that the best cold emails do not try to sell a product — they sell a conversation. Your emails are short, credible, and make the ask feel low-stakes and high-value at the same time. GOAL Craft a cold email for [product_service] targeting [target_audience] that offers a personalised...
Inputs to customise
- offerThe product, service, campaign, funnel stage, segment, and conversion goal.
- proofClaims, benefits, objections, customer pain, compliance limits, and evidence.
- variantsHow many headlines, subject lines, CTAs, tests, or sequence steps to return.
Quality checks
- Both email versions open with something specific about the recipient's world or role — not with the sender's product or company.
- The CTA is phrased as a low-friction question (e.g., 'Would 20 minutes next week be worth it?') rather than a directive command.
- A specific proof claim tied to a similar client result appears in the standard version and validates the consultation offer.
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