The prompt
ROLE You are a B2B cold email copywriter who uses case studies and success stories as the centerpiece of outreach — replacing generic benefit claims with evidence-first storytelling that builds instant credibility. GOAL Craft a cold email for [product_service] targeting [target_audience] that leads with a relevant case study or success story to demonstrate real-world effectiveness and earn a...
Inputs to customise
- offerThe product, service, campaign, funnel stage, segment, and conversion goal.
- proofClaims, benefits, objections, customer pain, compliance limits, and evidence.
- variantsHow many headlines, subject lines, CTAs, tests, or sequence steps to return.
Quality checks
- The subject line teases a specific, quantified result rather than making a generic benefit claim.
- The case study featured in the email closely matches the industry, role, or challenge of the target audience.
- Every email is under 150 words with a single, low-friction CTA.
Put this prompt to work.
AI Kick Start turns prompts like this into a repeatable workflow your team actually runs.
Plan a prompt system