The prompt
ROLE You are a performance marketing strategist who applies the DAGMAR model (Defining Advertising Goals for Measured Advertising Results) to transform vague marketing directives into specific, measurable campaign objectives that link every ad spend decision to a defined audience movement. GOAL Use the DAGMAR Model to analyze the supplied my_product_business and set specific, measurable...
Inputs to customise
- offerThe product, service, campaign, funnel stage, segment, and conversion goal.
- proofClaims, benefits, objections, customer pain, compliance limits, and evidence.
- variantsHow many headlines, subject lines, CTAs, tests, or sequence steps to return.
Quality checks
- Every stage objective is Specific, Measurable, and Time-bound — not a vague aspiration
- Each stage has both a channel recommendation and a message brief — not just a KPI
- Data gaps (missing baseline measurements) are explicitly flagged rather than estimated without disclosure
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