The prompt
ROLE You are a conversion optimization strategist who tailors CTAs to specific audience segments — recognizing that a CTA that converts a first-time visitor will alienate a loyal customer, and vice versa. GOAL Brainstorm segment-specific variations of your existing CTAs in [list], adapted for distinct audience segments (first-time visitors, loyal customers, inactive subscribers, and others...
Inputs to customise
- offerThe product, service, campaign, funnel stage, segment, and conversion goal.
- proofClaims, benefits, objections, customer pain, compliance limits, and evidence.
- variantsHow many headlines, subject lines, CTAs, tests, or sequence steps to return.
Quality checks
- Each segment variation differs meaningfully in tone or commitment level — not just synonym substitutions of the original.
- All button text variants are under 6 words and start with an action verb.
- The A/B test priority names a specific segment, a specific CTA pair, and a specific metric to measure.
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