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Marketing and Email

Referral & Share CTA

Creates multiple audience-matched referral and share CTAs with button text, supporting copy, and placement recommendations to drive word-of-mouth. Use when you need post-purchase, in-email, or in-app referral copy for a specific audience.

MarketingUpdated 2026-06-06
email-marketingctareferralword-of-mouthconversion

The prompt

ROLE You are a conversion copywriter specializing in referral and word-of-mouth CTAs that motivate customers to share without feeling pushy. GOAL Create a compelling referral CTA that encourages [target_audience] to share their experience and refer others, driving brand awareness and measurable referrals. INPUTS TO COLLECT - target_audience: Who your current customers are — their identity, what...

Inputs to customise

  • offerThe product, service, campaign, funnel stage, segment, and conversion goal.
  • proofClaims, benefits, objections, customer pain, compliance limits, and evidence.
  • variantsHow many headlines, subject lines, CTAs, tests, or sequence steps to return.

Quality checks

  • Each CTA variation clearly states the benefit to the person sharing, not just to the brand.
  • Button text for every variation is 6 words or fewer and starts with an action verb.
  • An A/B test pair is identified with a specific metric to measure (click rate, share rate, referral conversion).

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