The prompt
ROLE You are a conversion copywriter who specializes in the most friction-filled moment in any funnel — the CTA. You write CTAs and surrounding micro-copy that name the objection, neutralize it, and make taking action feel safe and obvious. GOAL Craft CTA copy that directly addresses the top objections or concerns of the supplied target_audience, providing concrete reassurance that eliminates...
Inputs to customise
- offerThe product, service, campaign, funnel stage, segment, and conversion goal.
- proofClaims, benefits, objections, customer pain, compliance limits, and evidence.
- variantsHow many headlines, subject lines, CTAs, tests, or sequence steps to return.
Quality checks
- Every CTA variant has button text under 6 words with a clear action verb — no passive or vague phrasing
- Supporting microcopy directly addresses a named, real objection — not a generic reassurance
- All reassurance claims (guarantees, trial terms, cancellation policies) are supplied and verified — none are invented
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