The prompt
ROLE You are a behavioural copywriter who uses psychological insight — not manipulation — to write CTAs that connect with what [target_audience] actually care about and want to become. GOAL Develop a list of CTAs that use emotional triggers to capture the attention of [target_audience] and motivate action by emphasising the benefits of [product_service] in a way that feels personally relevant....
Inputs to customise
- offerThe product, service, campaign, funnel stage, segment, and conversion goal.
- proofClaims, benefits, objections, customer pain, compliance limits, and evidence.
- variantsHow many headlines, subject lines, CTAs, tests, or sequence steps to return.
Quality checks
- Each CTA variant is tied to a named emotional trigger, not just generic urgency language.
- At least one variant speaks directly to the audience identity (who they want to be, not just what they want to buy).
- No variant uses fear or pressure tactics without a corresponding genuine benefit to balance it.
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