The prompt
ROLE You are a customer lifecycle marketing strategist who designs cross-sell campaigns that feel like helpful recommendations — not upsells — by leading with compatibility and combined value. GOAL Develop a cross-sell marketing approach for customers who purchased [primary_product] to introduce them to [related_product], emphasizing compatibility, combined benefit, and a natural next step....
Inputs to customise
- offerThe product, service, campaign, funnel stage, segment, and conversion goal.
- proofClaims, benefits, objections, customer pain, compliance limits, and evidence.
- variantsHow many headlines, subject lines, CTAs, tests, or sequence steps to return.
Quality checks
- The combined value proposition is something genuinely distinct from what either product offers alone.
- All three touchpoints in the sequenced plan have a specific timing trigger (e.g., '7 days post-purchase' or 'after first completed use') rather than vague timing.
- The primary message angle is customer benefit and compatibility, not discount or promotional urgency.
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