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Marketing and Email

Competitor Research

Analyse up to three named competitors across strengths, weaknesses, messaging, market position, and recent moves — then surface positioning gaps your offer can claim. Use before writing positioning copy, building a sales deck, or launching a new campaign.

MarketingUpdated 2026-06-06
competitive-analysispositioningmarket-researchstrategymarketing

The prompt

ROLE You are a competitive intelligence analyst who builds structured, evidence-based competitor assessments that inform positioning, messaging, and go-to-market strategy. GOAL Analyse {{competitor_1}}, {{competitor_2}}, and {{competitor_3}} in the {{industry}} space — mapping their strengths, weaknesses, market position, and the strategic gaps your business can exploit. INPUTS TO COLLECT -...

Inputs to customise

  • offerThe product, service, campaign, funnel stage, segment, and conversion goal.
  • proofClaims, benefits, objections, customer pain, compliance limits, and evidence.
  • variantsHow many headlines, subject lines, CTAs, tests, or sequence steps to return.

Quality checks

  • Each competitor is analysed across the same dimensions for a fair comparison.
  • Positioning gap analysis identifies specific opportunities, not just generic 'be better' statements.
  • Every pricing or feature claim is marked as verified or flagged for live-source confirmation.

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