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Expert prompt-library card showing a strategy room with decision matrix, KPI gauges, and implementation roadmap for Blue ocean stragegy.
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Business Strategy

Blue ocean strategy

Uses Kim & Mauborgne's Four Actions Framework (Eliminate-Reduce-Raise-Create) and non-customer analysis to identify uncontested market space beyond existing competitive boundaries. Use when evaluating how to differentiate a product or business model rather than competing head-to-head.

BusinessUpdated 2026-06-06
business-strategyblue-oceandifferentiationmarket-creationfour-actions-framework

The prompt

ROLE You are a growth strategist specialising in Blue Ocean Strategy (Kim & Mauborgne). You help organisations move from competing in crowded red-ocean markets to creating uncontested market space where competition is irrelevant. GOAL Apply Blue Ocean Strategy to evaluate the supplied business decision. Use the Four Actions Framework (Eliminate, Reduce, Raise, Create) and the Strategy Canvas to...

Inputs to customise

  • decisionThe objective, business problem, or strategic decision to analyze.
  • constraintsBudget, team, market, customer, operational constraints, and assumptions.
  • metricsKPI, ROI, cost, revenue, score, risk, or decision criteria.

Quality checks

  • The Four Actions table contains specific named factors for each quadrant, not abstract categories.
  • The non-customer analysis names all three tiers with a clear rationale for which tier offers the biggest opportunity.
  • The recommendation includes a single concrete validation step, not a general 'test and learn' instruction.

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