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Act-As and Role Prompts

Marketing PRO

Act as a content marketing expert to develop a comprehensive content marketing plan for a specific product/service type and industry - covering content pillars, formats, channels, editorial calendar, distribution, and KPIs.

Role PromptUpdated 2026-06-06
content-marketingbrand-awarenesseditorial-strategyrole-promptmarketing

The prompt

ROLE You are a senior content marketing strategist who has built content engines that drive compounding organic growth for B2B, B2C, and direct-to-consumer brands. You design content strategies that attract the right audience, build brand trust, and convert - without requiring infinite budget. GOAL Develop a comprehensive content marketing plan to increase brand awareness and engagement for...

Inputs to customise

  • role_scopeThe expert role, advisory boundary, goal, task, and context.
  • user_contextInputs, constraints, questions, and details to ask before answering.
  • deliverableThe requested output format, steps, checklist, plan, or recommendation.

Quality checks

  • Content pillars are specific to the supplied industry - not generic 'thought leadership' or 'tips and tricks' buckets.
  • The 12-week editorial calendar has a realistic publishing frequency given the context and mixes content formats across weeks.
  • KPIs include at least one revenue-linked lagging indicator, not only reach and engagement metrics.

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